Cartonomy: The social shopping that’ll benefit shoppers and retailers alike

Shopping involves making decisions and decision-making is made all the better with input and advice from friends and family.

Wanting a second opinion on a new dress, a gift or even what to have for dinner is only natural and part of the insecurities that make us human. But now that most shopping is done online – almost 70% of Americans do most of their shopping online – getting this second opinion is much harder and more inconvenient.

New York-based e-commerce platform, Cartonomy, offers businesses an alternative to isolated online shopping where link sharing is the only way for shoppers to show friends what you’re looking at.

Cartonomy gives retailers the opportunity to create an online social shopping environment which benefits them as well as the customer.

“Cartonomy is not just about taking the so-called mall experience online,” says Cartonomy CEO and founder Jack Lowinger. “Our platform meets consumer demand for a more collaborative online shopping experience, driving sales for retailers in the process.”

Cartonomy for retailers

Giving customers the chance to shop together will draw consumers in, increase exposure, and sales will go up as a result. What’s more, joint buying makes it more affordable for customers to buy expensive items.

Cartonomy’s easy-to-use and hassle-free platform lets you manage your online inventory, host your store in the Cartonomy cloud so you don’t have to pay for a separate server, and also integrates your current payment networks.

Just as with physical retail, customers who have a smooth, enjoyable shopping experience at your online store are much more likely to come back. Cartonomy’s platform isn’t just quick, it is also secure, keeping customer’s information private so they can shop confidently.

Cartonomy for customers

Cartonomy’s features enable customers to shop securely, chat with friends and organize their budget.

Group members can agree on a group budget and track their expenses as they shop.

With chat installed into the platform, shoppers can have a good old gossip about their purchase in real time, they can discuss the item until every little detail has been covered and the buyer feels confident enough to buy it.  

“Cartonomy isn’t just about shopping together, it’s about bringing online shopping into a more social sphere than it previously has been,” says Lowinger


It seems like Cartonomy is a win-win situation, people have a more enjoyable, social shopping experience, buy more with less hassle for both parties. Happy shoppers, happy retailers.

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Oliver Griffin

Oliver Griffin is a Staff Writer at Publicize, which is a startup aiming to change the way companies approach PR. Publicize has worked with a dozen+ Y Combinator startups and leading brands such as Hallmark Cards.

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About: Oliver Griffin

Oliver Griffin is a Staff Writer at Publicize, which is a startup aiming to change the way companies approach PR. Publicize has worked with a dozen+ Y Combinator startups and leading brands such as Hallmark Cards.

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