Eyewear startup Glassic in an interview with EverythingStartup


Do you ever wonder why you pay *so* much for glasses? Have you ever tried to buy glasses online looking for "cheaper" solutions, but they've turned out to be a bit too cheap? Or you've found something that looks good on screen, but didn't know if that pair would suit you? Or realised that the designs of frames & site were just so bad that it made you shut the site & never visit again?!

The Problem with Eyewear industry

To begin with, let me ask you another question: which is your favourite eyewear brand? Ray-Ban? Oakley? Prada? Or Bvlgari? Ever wonder who makes these eyewear? It should make sense when I tell you that Ray Ban makes Ray Ban & Oakley makes Oakley and so on. I only wish it were true.
80% of major eyewear brands are manufactured, distributed & retailed by a single company. That's right. Just ONE. And if you ask me, there really is not much of a difference in quality between these brands. Their designs are great. But is it really warranted for you to pay 5 figure sums of money for just the brand label?
Enter Glassic 
"What if I told you that there is a start-up which recognises this lopsidedness? And that they have created a website where you can get really awesome pairs of eyewear for a fraction of the price? How much? How does Rs. 1,999 sound to ya?
Rs. 1,999 for any frames or sunglasses (all polarised) - all made from the same raw material as branded eyewear" says Kailash Nichani, one of the two co-founders of Glassic.
What Makes Glassic Special?Here it from Kailash when we at EverythingStartup connected with him...
1) Alternate Supply Chain
How the heck is it possible to provide great quality at such an affordable price?Kailash:Well, a simple tweak to the supply chain is what has allowed us to do so. We design, manufacture & sell our own eyewear - no middleman, therefore no redundant costs to be borne by you.
Great, now that you know what they do, you might be wondering about the answers to the other set of questions.Read on 🙂
2) Super Simple Interface
How user friendly is your interface?
Kailash:We've got an insanely easy to use interface which shows you *only* the stuff that's important for you to see in order to make your purchase decision.
3) Augmented Reality Based Virtual Try On
What is it with the Virtual Try On?
Kailash:We have a state-of-the-art 3D virtual try on. And I'm not talking about that "Upload Your Photo" nonsense. Ours is a 3D augmented reality based software that uses your webcam to show you a live feed of yourself. It's like you're sitting in front of a mirror! Check out the video to see the virtual try on in action. I also draw a comparison between the 3D frames & physical frames 🙂
Virtual Try On Comparison 
4) Lens Recommendation Tool
How you manage with the precision and choosing the right glasses for your customer?
Kailash:Our prescription tool recommends the best lens for you, in terms of thickness, based on your power (prescription required). Toggle around our options to understand the features & pricing using our simple 4 step process. And since we believe in providing you with only the best, we have an exclusive tie up with the world's best lens manufacturer, Essilor.
Final Word for your users?
Kailash:All our frames & sunglasses have a one year limited warranty, 14 day free returns & COD. All lens orders come along with an authenticity card straight from Essilor.
Go ahead and give us a try. It'll be an experience like no other!


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Prathamesh Dastapure is a passionate coder, startup enthusiast, professional blogger and digital marketer. He has helped many startups build their brand online.


About: Prathamesh Dastapure

Prathamesh Dastapure is a passionate coder, startup enthusiast, professional blogger and digital marketer. He has helped many startups build their brand online.

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