Get personalised luxury beauty products that match your skin with RUE CINQ
RUE CINQ delivers you the luxury beauty products that match your skin
RUE CINQ is the only online shop for prestige cosmetics, that provides individual product recommendations in a brand agnostic way. They have developed SKIN MATCH TECHNOLOGY (SMT), a proprietary algorithm, that enables them to match the customers’ profiles to their range of luxury beauty products and suggest them the best fit. Stop searching. Start finding. Here’s an insight into the brand from conversation with the founder.
How it works:
Estella Benz: Fill out a brief questionnaire about your skin, brows through all the beauty products you know and love to see which one is the right fit for you and why. SKIN MATCH TECHNOLOGY is the first ever beauty software, matching customer profiles and needs with the right beauty products including a “reason-why” for each product.
RUE CINQ developed and continues to improve SKIN MATCH TECHNOLOGY with experts from different fields in the beauty industry, including dermatologists, allergists, and makeup artists. We combined all of their advice into one innovative technology. We determine components for every product, such as price, size, usage, ingredients, etc. The software connects shoppers with products matching those components and other shoppers as well as the unique customer’s profile. This allows the site to build a network between the shopper’s profile and matching products and then begin to generate product suggestions.
How did it start
Estella benz: As a career type women, I am busy but still have the need to look my best. Working in Banking in Switzerland showed me that having an impaccable look also helps my career. But I don’t want to become a beauty expert – I just didn’t have the time. I just want products that make me feel amazing in my skin. Every day. Also I hated going to the mall or beauty counter after a long and busy day only to be sold a product that costs $150 but doesn’t really match my needs. This is why I started RUE CINQ and developed Skin Match Technology with Experts form Switzerland.
Through the newly implemented Skin Match Technology in our Beauty Web Shop, each product receives a personalized skin match indicator, which is a percentage that shows customers the compatibility of each product with their personalized profile. The skin match indicator helps customers to navigate through RUE CINQ’s whole product palette at a glance.
RUE CINQ focuses on all of the brands usually sold over the counter, giving customers unbiased recommendations in a brand agnostic way. Customers can also discover the reasons behind each recommendation by looking at the benefits, appropriate skin type, product profile, description, and brand info.
What is that sets RUE CINQ apart?
Estella Benz: To create Skin Match Technology, RUE CINQ has spent more than two years consulting industry experts in dermatology, makeup artistry, and ingredient specialists from Switzerland. To stay unbiased and brand agnostic, they started matching actual client profiles to the products that they use and love and translated this information into an algorithm that selects the best products for new profiles. With more than 30 brands and a growing list of more than 8000 products, they are confident that their customers will find what they’re looking for.
We want to be the industry leader in online beauty recommendations. Our service makes looking for the right makeup or skincare product surprisingly fast and positive. Less searching for the right fit, more finding it.
Start finding your perfect fit and getting something worth your dollar. RUE CINQ, the online retailer that only focuses on prestige cosmetic brands, launched Skin Match Technology, an algorithm to help beauty customers determine whether a skincare or makeup product is the right fit for their skin, location and lifestyle.
Needs for skin care and makeup are complex, especially because skin types have different needs in different climates. The “Skin Match Technology” algorithm, developed by RUE CINQ, not only takes into account age, gender, skin type, and skin tone, but also the location in which a person is living or visiting, including environmental indicators like pollution, humidity, sun exposure, and temperature. Knowing the impact that changes in climate can have on their skin, frequent travelers benefit from the flexibility that RUE CINQ’s Skin Match Technology provides.
“As a career type women, I am busy but still have the need to look my best. So I don’t want to become a beauty expert. I just want products that make me feel amazing in my skin. Every day. This is why I started RUE CINQ and developed Skin Match Technology with Experts form Switzerland.”
“The Skin Match Technology eliminates endless clicking and browsing through hundreds of products to then start comparing reviews and ratings and enables customers to find their perfect fit product before testing it themselves. This is revolutionary for the cosmetics industry since retailers often push better margin products and inventory that needs to be reduced, or only offer consultations from brand-provided and instructed personnel. So customers often get sold and not consulted.” – Estella Benz, Founder Rue Cinq
Latest posts by Prathamesh Dastapure (see all)
- Reliance Mutual Fund – Investor Education Initiative - July 15, 2017
- Unveiling The Entrepreneur In You – Saurabh Bhatnagar - April 13, 2017
- Smarter Way To Stay Secure With Edelweiss Tokio Life TotalSecure+ - April 12, 2017