Jabong appoints Sanjeev Mohanty of Benetton as it’s CEO
Sanjeev Mohanty appointed as the new CEO of Jabong
India’s largest online fashion brand Jabong recently announced the appointment of Sanjeev Mohanty as new chief executive officer (CEO) and managing director (MD) and that his appointment will be effective from early December 2015.
Mr. Mohanty has more than 20 years of experience in the fashion industry.He worked at Benetton as long as 11 years and lead the company as MD for over 8 years.
After completing his Masters degree in Apparel Marketing & Merchandising, Fashion & Retail Marketing Sanjeev Mohanty worked at Madura Garments as General Manager,brand head for SF Jeans and Product Manager at Levis Strauss.
Romain Voog,CEO of Global Fashion Group,the parent company of Jabong expressed delightment at Mohanty’s appointment.
“We are delighted to have Sanjeev spearhead the development of Jabong as CEO. His strong leadership skills and deep understanding of fashion and the Indian consumer, coupled with the continued commitment from GFG’s shareholders, will allow Jabong to further strengthen its position as the leading online fashion destination in India,” Voog said.
Sanjeev Mohanty, is known to be decisive and fast-moving, someone who doesn’t micromanage and gives decision-making power and responsibility to his team, these people said on condition of anonymity.
Mohanty has a huge task ahead to compete with other giants of the sector such as Flipkart, Amazon, Snapdeal.Mohanty will also need his brand-building expertise to promote Jabong.
The company has also hired former Gaana.com product head Saurabh Goel as chief product officer; Sumit Jain, the former chief technology officer of HT Media Ltd’s digital business, as the chief technology officer; and Saurabh Srivastava from MobiKwik as the chief marketing officer.
Nils Chrestin, interim CEO at Jabong and the chief financial officer at GFG, confirmed the appointments of Goel, Jain and Srivastava.The company is now looking to focus on profitability, said Nils Chrestin.
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